Marketing
DEVELOPING STRATEGY FLAWLESSLY EXECUTING CAREFULLY EVALUATING
With nearly a decade of experience across marketing roles - from product specialist to field marketing manager. I’ve supported top global brands and scrappy startups in reaching the right people, at the right time, in the right way.
I’ve led everything from intimate local activations to complex national campaigns, managing budgets, logistics, cross-functional teams, and vendor partnerships. I build programs with intention and attention, ensuring alignment with brand goals while making room for bold creativity.
Whether it’s mapping the customer journey, streamlining event operations, or elevating brand presence, I’m focused on driving real results - and I don’t just launch and leave.
I analyze performance, identify insights, and refine strategy for what's next.
Analytics
UNCOVERING PATTERNS
CREATING STORIES
DRIVING SMART SOLUTIONS
To me, data isn’t about the numbers - it’s about the narrative. I love diving into analytics to uncover the “why” behind behavior, spot trends, identify moments of opportunity and craft strategies to re-engage.
Whether I’m analyzing customer feedback, segmentation trends, or digital behavior, I focus on translating insights into meaningful action. My experience spans live and digital audience research, consumer journey mapping, post-event reporting and creative testing analysis. I use data to refine messaging, optimize experiences and increase impact - without ever losing sight of what matters most: reaching real people
The goal is not just to measure what happened, but to know what to do next.
SALEs
BUILDING TRUST
REACHING THE CONSUMER IMPROVING THE LIFESTYLE
Before I was ever handed a pitch deck or took on a sales goal, I was selling bubble gum in middle school - with product bundles, price tiers, and customer loyalty. I didn’t know the terminology just yet, but the mindset was already there. That resourceful spirit still drives me - whether I’m working with scrappy startups or global brands.
Over the years, I’ve honed a consultative approach to sales that’s grounded in listening and empathy in order to deliver smart, tailored solutions. I thrive on turning curiosity into connection, hesitation into trust and information into action.
I believe sales isn’t about applying pressure, it’s about building partnerships.