As I continue to develop professionally within sales and marketing arenas, I've learned to listen intently and strive to understand what consumers want, whether this be in experiential, direct sales or market research phases.  My passions revolve around creating solutions and developing genuine relationships.  These experiences have become fundamental elements in crafting myself as a powerful brand as well.

Life is all about a series of interactions and connections, why not make them count?

Please take a look around and fire away with any questions.  I look forward to speaking with you!

Marketing

DEVELOPING STRATEGY FLAWLESSLY EXECUTING CAREFULLY EVALUATING

I’ve gained nearly a decade of experience within a variety of marketing realms.  Whether this be as a field marketing manager, captivating consumers while showcasing several of the world’s most powerful brands or as a product specialist, creating impact with the newest products.  This means crafting ideas into feasible strategies and avoiding logistical pitfalls, drafting the best talent, and providing training to help in the execution of hyper-local to nationwide-scale campaigns.   Just when this seems like enough, the fun doesn’t end.  Creating reports to evaluate KPIs and provide recommendations to improve target goals for current and future programs.

Analytics

UNDERSTANDING THE MAZE INTERPRETING THE CLUES PROVIDING TOP SOLUTIONS

I have learned to appreciate how complex the maze that is consumer behavior.  These intricacies require high focus and keen attention to detail, of course, however, if the wrong information is being reviewed, then the process is pointless.  A dart in the dark.  My academic background in marketing, along with hundreds of hours working with consumers has provided me with the analytical insights to identify and understand trends.  Collecting valuable data is important, as is the ability to craft strategies and look for a next-level solution, not simply an answer.  This is where I feel the most challenges and rewards exist.

SALEs

BUILDING THE RELATIONS REACHING THE CONSUMER IMPROVING THE LIFESTYLE

It all started when I was in 3rd grade.  I'd buy those 20 piece packs bags of bubble gum at our local dollar store, flipping them at a quarter a piece.  I began to meet the high elementary school demand and correlate this with the lifestyles that people sought after.  Yes, it was simply bubble gum then, but it has since grown into my passion of identifying with people - taking the time to understand their needs so that I can resolve their issues and better their lives.  In addition to this, I'm also intrigued with tracking data, forecasting trends, creating attractive content and providing outstanding customer service.  If I only knew back then about the power of those mini boxes of cereal, I'd have cornered both markets.  Ya live, you learn.