Led recruitment, training and management of brand ambassadors across 6 key markets for Starbucks' national campaign tour. Played a key role in campaign strategy and execution, providing logistical support, staff planning, and inventory/equipment oversight to ensure flawless operations. Integrated on-site market research initiatives to capture consumer sentiment, product feedback, and regional insights, informing future campaign optimization.

Successfully managed 64 events, delivering 180,000+ high-quality consumer interactions and driving over 3.75 million brand impressions — exceeding program KPIs and elevating brand presence across all markets.

Managed B2C and B2B experiential activations, including on-site events, webinars, trade shows, retail launches, sales conferences and partner programs all focused on driving engagement, brand visibility and strengthening relationships.

Recruited, sourced and trained retail sales associates and brand ambassadors across multiple initiatives focused on introducing consumers and prospects to new mobile and SaaS products.

Sourced, trained and managed brand ambassador teams for high-impact activations at large-scale festivals and pop-ups throughout Chicago.  Led on-site execution while conducting real-time consumer feedback collection and market research to capture insights on product perception, sampling response and brand sentiment.
Executed 10+ major events, engaged over 45,000 attendees and exceeded KPIs for impressions, product trials and data capture to inform future regional marketing strategies.

Led the full-scale buildout of the event calendar for multiple markets and included the Drink Good. Do Good. campaign - a charitable initiative aimed at combating food deserts by donating fresh produce to underserved communities.

Responsibilities included contract negotiation, venue selections, sourcing/managing teams of brand ambassadors. I also maintained close oversight all things logistics, billing and on-site executions - all while keeping the program under budget and exceeding all KPIs and goals.

This campaign not only activated consumers through in-person experiences but also drove social impact, donating 10 pounds of produce for every selfie posted using #DrinkGoodDoGood - combining performance with purpose.

Sourced & managed brand ambassador teams across a nationwide Verizon Wireless tour designed to engage active military personnel and their families, highlighting exclusive loyalty programs and new Samsung product integrations.

Oversaw execution at diverse activations, from large-scale festivals to intimate pop-ups, ensuring consistent messaging and impactful consumer engagement.

Collected and reported qualitative feedback and behavioral data to inform future military-targeted marketing efforts. Successfully met and exceeded KPI benchmarks across all markets, strengthening Verizon’s connection with a key audience segment and driving awareness of both brand loyalty initiatives and new tech offerings.

Managed brand ambassadors at large popup footprints targeting health-conscious consumers.  Showcased and sampled new products and aligned the brand with consumers' fit and healthy lifestyles.

Recruited, trained and managed brand ambassador teams for a series of experiential events supporting Morningstar Farms product launches. 

Oversaw on-site execution, consumer engagement strategies, and sampling logistics to ensure memorable and informative brand experiences. Integrated market research components by capturing consumer feedback on taste, packaging and plant-based preferences, providing actionable insights to internal stakeholders.

Helped drive brand trial and product awareness through high-traffic activations, consistently exceeding engagement and sampling KPIs.

Managed & activated all Chicagoland events, interacted with consumers to increase brand awareness, perform market research and implement retail focused engagement strategies.

Recruited, trained and managed brand ambassadors for AT&T’s experiential pop-ups and guerrilla street team programs, driving awareness of mobile products and services in key urban markets. Oversaw daily operations, territory planning, and real-time activation logistics to ensure seamless execution and impactful brand presence.

Led consumer education efforts on tech offerings while gathering on-site insights into purchasing behavior, competitor perception and overall brand awareness. Translated field feedback into actionable recommendations for future campaign refinement, consistently exceeding outreach and engagement KPIs.

Sourced, trained and led brand ambassador teams across high-impact regional events, ranging from 500 to 10,000+ attendees, to drive trial and brand engagement for White Claw. Orchestrated end-to-end activation logistics, ensuring premium consumer experiences that aligned with the brand’s lifestyle positioning.

Captured in-field consumer insights on flavor preference, purchase intent and brand perception to inform ongoing marketing strategies and regional targeting.

Exceeded KPI benchmarks with 18,975 direct interactions and 76,950 brand impressions, significantly boosting awareness and trial in priority markets.

Recruited and coached high-performing sales reps while delivering in-depth HP product training to retail associates across multiple store locations.

Developed strong relationships between HP and retail partners to ensure consistent brand alignment, frontline support and in-store advocacy.  Implemented tailored sales incentives, training programs, and floor merchandising strategies based on real-time consumer behavior insights and store-level feedback.

Drove a 40%+ increase in retail sales for three consecutive quarters, earning recognition as the #1 nationwide sales program.

Trained and managed brand ambassador teams at high-volume national events with 10,000–75,000+ attendees, representing Greyhound at major cultural festivals and large-scale urban activations.

Collaborated with clients and agencies to shape campaign strategy, activation flow, and logistical planning for back-to-back tour stops. Integrated on-site consumer feedback and behavioral insights to inform real-time optimizations and post-event reporting.

Surpassed KPI goals with 152,000+ direct consumer interactions and 455,000+ brand impressions, helping to elevate Greyhound’s brand relevance and appeal among modern travelers.

Managed brand ambassador teams and end-to-end logistics for American Express’s ‘Shop Small’ gift-giving events and US Open campaign, promoting cardmember benefits and merchant partnerships.

Oversaw staffing, training and on-site activations to ensure consistent delivery of premium, branded experiences aligned with AMEX’s customer-first values. Captured real-time consumer and merchant feedback to assess brand perception, campaign resonance and promotional effectiveness, delivering actionable insights to agency and client stakeholders.

Drove high-impact engagement across multiple activations, helping strengthen AMEX’s position within local communities and national sponsorship platforms.

Managed on-site event staff for the PGA Tour at Whistling Straits, while also supporting large-scale adult beverage activations in a high-profile, premium environment.

Assisted with recruiting, training and managing staff while overseeing logistics, vendor coordination, and footprint setup. Ensured smooth execution of brand activations tailored to an upscale audience, while capturing consumer feedback on product preferences, brand affinity and overall experience.

Delivered key post-event insights to partners to inform future sponsorship activations and audience targeting within the sports and lifestyle space.

Managed brand ambassadors at nationwide events.  Inspired 5,750 consumers to challenge themselves and engage with the Delta brand.  Handled logistical issues including production, setup, staff and activation strategies.

Participated with Macallan tour team to promote at private, upscale activations.

Managed brand ambassadors staff at street festivals nationwide.  Engaged 3,970 consumers through active lifestyle-centric conversations and product demonstrations, surpassing KPI expectations by more than 30%.

Managed brand ambassadors for festival event with the focus on highlighting the reopening of the iconic Conrad Hilton hotel.

Managed and trained staff while coordinating event logistics and activations for VIP retail events.  

Managed experiential marketing activations in retail and street-festival environments.  Trained staff and brand ambassadors on product lifestyle talking points, resolved logistical issues and engaged consumers at nationwide events.

Oversaw national experiential marketing program for Turtle Beach, managing brand ambassador teams and full-scope logistics for regional gaming headset product launches.

Led setup, on-site execution, and real-time troubleshooting to ensure consistent, high-energy brand experiences across diverse gaming communities. Conducted field-based market research by gathering consumer feedback on audio quality, comfort, and design preferences, providing valuable insights to product and marketing teams. Strengthened brand presence a gaming events, and pop-ups - driving trial, awareness and loyalty among core gaming audiences.

On-premise activations at multiple venues.  Developed relationships with staff and engaged consumers.