White Claw
White Claw
Market Manager
Successfully targeted health-conscious consumers at 13 events with 500-10,000+ consumers in attendance. Exceeded target KPIs with 8,795 interactions and 26,950 impressions. Look below to see how White Claw is trending.
Beer sales at retail outlets tracked by market research firm IRI are up 3.5 percent to nearly $19.5 billion year-to-date through July 14, 2019. Leading the way are flavored malt beverages (FMBs), sales of which grew more than 27 percent to $1.9 billion, Brewbound reports. The surge is led by Mark Anthony Brands, producer of White Claw.